There are several really good documentaries about the growing scarcity of water worldwide and the boondoggle that is the bottled water industry–Flow: For Love of Water and Tapped come to mind, and you can watch them online–but The Story of Bottled Water lasts only 8 minutes, so you can share it easily. Start it on your iPad or computer at work and friends and coworkers will stop by to watch. Show it to your children or students. Post it to Facebook or Tweet to reach thousands more. It’s from Annie Leonard, of The Story of Stuff Project. In clever animation of stick figures, it explains how “manufactured demand” pushes a product we don’t need and adds mountains of plastic pollution to our environment.
(You can’t even feel good about recycling the bottles, as they are merely downcycled into lower-quality plastic that ends up in developing countries’ dumps.)
It has villains too–look at this quote by an industry executive:
And it has potential heroes: all of those who decide not only never to buy or consumer bottled water but urge others to stop the waste, too. Did you know that buying a $2 bottle of water is the equivalent of paying $10,000 for a sandwich? That’s because of the cost of extracting the petroleum that goes into making the plastic and bottles as well as transporting it and shipping them.
By all means organize screenings of the other documentaries–it is really important to stop the incredible waste of resources bottled water represents and to advocate, as Leonard says in the video, for access to clean, safe tap water for the 1 billion people who do not have it. They are apparently working–despite the millions the industry spends on making us think tap water tastes bad and that bottled water (frequently tap water itself) is safer, sales are slowing. This video probably helped. It’s had over 2.5 million views on YouTube. Watch it there if you want to be counted.